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5 Common Reasons Why Start-Ups Fail

While the ongoing COVID-19 pandemic has indeed shown to have contributed to the downfall of many start-ups, it is not the primary reason for their failures. Here are the five common reasons why start-ups fail and what can be done by start-up owners to avoid these business pitfalls.

1. Problems in the Market

A study by CB Insight shows more than 40 percent of 101 shutdown companies examined failed out of planning their product or service completely at the wrong timing. In some cases, the market had yet to mature, or features were developed that were irrelevant or unwanted by the target market. There is an insufficiently compelling value proposition or event to motivate the buyer to actually commit to purchasing their products.

2. Poor Business Model

Entrepreneurs often make the mistake of being too overly optimistic about how easy it will be to acquire customers. They assume that customers will simply walk right through their door just because they have an interesting website, product, or service. Sure, you can win over the first few customers with that, but eventually it rapidly becomes an uphill expensive task to attract and win customers, and in many cases the cost of acquiring the customer is higher than the customer lifetime value.

3. Poor Management

The competence of your management team can mean either life or death for your start-up. An incompetent management is often weak on strategy, building products nobody wants to buy as they failed to do enough to validate and execute the ideas before and during development. This can lead to poorly thought through go-to-market strategies, which can eventually lead to the product not getting built correctly or on time.

4. Pricing and Costs

Product pricing should be appropriate for a start-up’s success. Too expensive and the product might fail to bring in customers. It can be high only if there is a benefit for the customer and if it makes real sense. In that case, customers do not complain about the product’s pricing.

5. Strong Competition From Other Startups

Naturally, start-ups are bound to face a lot of competition from bigger, long-established rivals. However, that doesn’t mean that start-ups should pay too much attention to the competition. It doesn’t mean that companies shouldn’t worry about competition, but it should not be to a great extent.

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