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How to Decide What Kind of Business to Start

Updated: May 3

At present, there are many people who are keen on starting their own businesses, even with the COVID-19 pandemic still raging on across the world. However, many people are unsure exactly of the kind of business they would like to start. This leads to many businesses failing as many entrepreneurs realise their efforts have completely gone to waste.


Hence, here are the five steps you can take for you to narrow down the type of business you intend to start so that your small business can last in the long term.



1. Know Where Your Passions Lie In


Chances are, you already have some experience in a particular field, and you would likely want to utilise it to fuel your passions. For example, if you love writing, perhaps you can start a blog. If you love to make videos, you can start a YouTube channel. If you love speaking and discussing about various topics with people from all walks of life, you can start a podcast. Regardless, note down your strengths and interests and two or three possible business ideas you would love to start.



2. Determine Your Starting Capital


Another practical matter that can shape the kind of business you should start is how much start-up capital you have access to. You may consider seeking start-up capital from outside sources, but you’ll need a well-thought-out business plan to do so. Some businesses are relatively inexpensive to start. However, you might soon require purchasing all the equipment necessary to make it possible. Let the amount of savings you have and the start-up funds required for your business help you decide what kind of business to start.



3. Gauge Your Time Commitment


One common mistake made by many people is quitting their jobs to start a business way too quickly. Some take longer to start and grow, others start making money right away. If you currently have a full-time job, you may want to start a side business. It’s much better to build your business slowly during your day job and then switch over to being a full-time entrepreneur once your side business makes almost as much income as your full-time job.



4. Talk To People In Your Chosen Field


Talk to other business owners in your chosen field. Get a rough idea of what life in the field is like. Ask questions about costs, time commitment, and profits. See if their answers help you decide if you want to break into a similar industry. Take time to figure out what is the best business is for you and how much time and money you require to devote to it. Who knows? You’ll be well on your way to having the life of a business owner you’ve always dreamed of.



5. Measure Potential Ideas


After deciding what kind of business to start, see what others think. Test your idea with a soft launch. Communicate your business offerings to potential clients. Explain the rationale behind starting your business based on everything you have done to get there. Gauge practical interest levels and prove your assumptions with signups or purchases.



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